In my case, it is something that I change the channel to or now a days, fast forward through.
Commercials are televised worldwide and have been for the longest of time, since 1941. Some people find commercials are just too ridiculously painful to sit through or are too overplayed.
So, I have reviewed TV commercials that exist around the world and found that they have a different take on advertising.
First impressions of Japanese commercials are that they're weird, which isn't a fair judgement considering they are foreign.
If it is your first time, then they will throw you off and completely shock you because it's a different experience. Watching the commercials, I found that they are very exaggerated with the products that they are selling.
Here is a scenario you may encounter in a Japanese commercial: It is the end of the world and people are running around the streets panicking, and the only person that can save them is a golden retriever that shoots lazer beams out of his eyes.
His source of power, which is being advertised, dog kibble. So there is so much to be seen in these commercials that it is just too hard to look away from and wrap your mind around. The actors also play over dramatic roles and at the same time show a comedic side, that is bluntly meant to be humorous. It's very much like watching a really bad soap opera where the characters are over doing their roles so hard that it just becomes funny to watch.
- Dramatic
- Commedic
- Exagerated
- Animal Personification
Some examples of this are an application commercial called From Anavi which is a job search app that helps you find employment. They show a panda looking for a job and finds one at a clothes store and has an interesting encounter (Ad 1, 3:18).
2016
2015
There is a traditional side that comes out in the majority of these commercials that gives you a slight idea of what India is like, although not all commercials are reality.
You also see that there is separation of gender roles in almost every commercial. The women play vulnerable roles and are often seen at home that is very nurturing. The men on the other hand are out doing things or working in an office providing for the family, it is very clear that there is a favoring of gender roles.
- Brings culture
- Music/ Dress wear
- Mother roles/ Father roles
2016
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